Sue in the news
Sue is a frequent speaker at industry conferences and events as well as a frequent guest on podcasts related to social media, cybersecurity, crisis management and corporate communications. Below are some of her most recent appearances. If you are interested in having Sue speak at your event or appear on your podcast, please reach out!
No Password Required Podcast
Date: Feb. 17, 2026
Sue Serna is the CEO and founder of Serna Social and the former head of global social media at Cargill. She brings more than two decades of experience at the intersection of storytelling, strategy, and security.
In this episode, she shares her journey from business reporter to leading her own consultancy serving companies around the world on social media strategy.
Jack Clabby of Carlton Fields, joined by guest co-host Rex Wilson of Cyber Florida, welcomes Sue for a candid discussion about the realities of enterprise social media. From managing more than 150 Facebook pages for a single company, to navigating internal politics, agency relationships, and regulatory pressure, Sue explains why social media is far from “free” and why most organizations still under-resource it.
Sue dives deep into the gap between social media teams and cybersecurity departments. She outlines how personal account compromises can escalate into enterprise-level incidents, why governance frameworks matter, and how large organizations can regain control of sprawling digital footprints. Drawing from real-world examples, she argues that social media must be treated like finance or HR, a core business function requiring structure, ownership, and accountability.
Photo credit: Brandon Chan
3M Media Tech & Governance Summit
Date: Oct. 8 & 9, 2025
Sue was delighted to speak at 3M’s annual corporate Media Tech & Governance Summit, delivering not one but THREE presentations over the two-day event, including a keynote address on the top risks of poor social media governance. The annual event at 3M’s corporate headquarters focuses on industry best practices, learning and developing a culture of smart governance. It is a truly inclusive event, hosting virtual participants all over the world and several of 3M’s peer corporations in the Twin Cities presenting case studies and first-hand learnings. In addition to social media governance, Sue’s other speaking topics were (1) how to take great photos with your cell phone and (2) a primer on the practice of social listening.
National Cybersecurity Alliance Convene Convention
Cybersecurity & Social Media: Ignorance Is NOT Bliss
Date: Aug. 26, 2025
At most large companies, social media flies under the radar of the cybersecurity team. But risks abound. Beyond just having your company Facebook page hacked, social media teams are handling hundreds of channels, hundreds of users who need access to those channels, hundreds of passwords and possibly thousands of identities. Even at the world's largest companies, social media governance is never discussed. Learn about this gap in understanding, how it happens and what you can do to make your company's social media footprint safer.
Why I Social Podcast with Christopher Barrows
Release Date: Feb. 4, 2025
On this week's episode of the Why I Social Podcast, Chris speaks with Sue Serna, Founder of Serna Social. Sue began her career as a journalist and has since become an expert in social media governance, security, and risk. She also served as the head of global social media at Cargill. With a focus on smart, safer social media - you'll learn more than a few tricks of the trade from Sue.
Highlights of the discussion include:
Recommendations on tools to keep your social media platforms safe
Insights into experiences as a hiring manager for social media roles
Why journalism experience translates into effective social media managers
Learn why Sue socials on this week's episode!
Digital Summit Series
Chicago & Minneapolis
2024
Canvas Rebel: Meet Sue Serna
Sue chats about social media, social media governance and career lessons in “Meet Sue Serna” with the Canvas Rebel team.
Fahren Business Drivers podcast
Sue chats with Jim Cuene from Fahren about the wacky and wild world of social media governance and what’s to come in 2022 for social. Part of Fahren’s ongoing series of conversations with communications leaders, Sue joins an all-star lineup of guests to be featured on this important podcast.
Syniti CEO to CEO podcast
Sue chats with Kevin Campbell, CEO of enterprise data management firm Syniti, about all things social media security. They cover common mistakes, why social media governance is so hard and how to manage social at scale. They also discuss social media considerations for companies executing M&A activities.
Jackie R Hot and Mobile Podcast
Be Smarter than Your Phone
Sue joins cybersecurity expert Jackie Robinson for a lively Valentine’s Day discussion about Instagram scams, improving your Facebook and Instagram security and avoiding online scams.
Legal Marketing Association LMA Podcast
Digital Transformation: Message in the Market
Today, marketing departments utilize marketing technology to achieve marketing goals and objectives. In this LMA Podcast episode, Vik Gupta and Helena Lawrence are joined by Jessica Aries and Sue Serna to expand on their Digital Transformation Webinar Series presentation and explore what our message in the market looks like.