At Serna Social, we believe that you can’t do social media well without a proper foundation. We focus 100 percent of our efforts on high-level work designed to set the client up with the proper knowledge, policies, procedures (SOPs), infrastructure, tool stack and (most importantly) strategy to ensure success.
Whether you need a hyper-local strategy or a global strategy, we’ve helped clients do it all. Given Sue’s experience managing social media for one of the largest global companies in the world, we can do just about anything when it comes to helping you design a strategy that works for your organization and follows industry best practices.
If you’re afraid of your company’s social media being compromised, or you’ve identified social media governance as an area for improvement, Sue is one of the leading experts in this space. She can help you evaluate your social media footprint, identify vulnerabilities and fix them. Our tagline is “Smarter, Safer Social Media” for a reason!
It is our philosophy that social media can be fun, but companies should not be doing social just for fun. Just like anything else, social should provide tangible ROI, and it should be measured for success and improvement. If you dont know how to do that, we can show you how.
Meet Sue
Sue Serna is one of the country’s most experienced social media leaders, and she is a national expert on social media governance, security and risk. Previously the head of social media for one of the largest B2B companies in the world, she now brings this passion for doing social media “the right way” to clients around the world. Click below to read more about Sue.
Serna Social proudly serves clients from Fortune 500 corporations to nonprofit organizations, including those doing business in regulated industries.
The latest from Sue on the blog….
We’re coming up on half a year since Australia led the charge and banned children under 16 from major social media platforms. Since then, many other countries have followed suit, including the UK, Malaysia, Indonesia, Denmark, Greece and the United Arab Emirates. Other countries including Canada, Austria, France and Spain are working on digital safety bills that include a restriction on social media for kids under 15 or 16.
And while this may be the hottest thing going since doomscrolling videos of Scottish World Cup fans living it up in America, let’s have some real talk about these bans.
Here’s the problem: They don’t work.