At Serna Social, we believe that you can’t do social media well without a proper foundation. We focus 100 percent of our efforts on high-level work designed to set the client up with the proper knowledge, policies, procedures (SOPs), infrastructure, tool stack and (most importantly) strategy to ensure success.
Whether you need a hyper-local strategy or a global strategy, we’ve helped clients do it all. Given Sue’s experience managing social media for one of the largest global companies in the world, we can do just about anything when it comes to helping you design a strategy that works for your organization and follows industry best practices.
If you’re afraid of your company’s social media being compromised, or you’ve identified social media governance as an area for improvement, Sue is one of the leading experts in this space. She can help you evaluate your social media footprint, identify vulnerabilities and fix them. Our tagline is “Smarter, Safer Social Media” for a reason!
It is our philosophy that social media can be fun, but companies should not be doing social just for fun. Just like anything else, social should provide tangible ROI, and it should be measured for success and improvement. If you dont know how to do that, we can show you how.
Meet Sue
Sue Serna is one of the country’s most experienced social media leaders, and she is a national expert on social media governance, security and risk. Previously the head of social media for one of the largest B2B companies in the world, she now brings this passion for doing social media “the right way” to clients around the world. Click below to read more about Sue.
Serna Social proudly serves clients from Fortune 500 corporations to nonprofit organizations, including those doing business in regulated industries.
The latest from Sue on the blog….
This week I gave my presentation on the 12 major risks of poor social media governance at 3M’s Media Technology & Governance Summit. And as luck would have it, Discord provided us a real-time example that highlighted what can happen if some of those risks are ignored. Somehow this one data breach touches upon FIVE of my 12 governance principles, all in one incident. That’s sad, but it also illustrates how good governance relies on companies to be vigilant on multiple fronts, and it highlights the interdependencies that exist between the different elements of governance.