Social media managers beware: smishing scams
Sue Serna Sue Serna

Social media managers beware: smishing scams

Social media security experts including me recommend wholeheartedly that people enable two-factor authentication (2FA) for their social media accounts. More security is always a good thing. But a word to the wise, especially for my poor overworked social media managers out there: Be extra suspicious of text messages – especially those that ask you to click a link and those you did not request.

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Third-party apps: don’t leave the window open for cybercriminals
Sue Serna Sue Serna

Third-party apps: don’t leave the window open for cybercriminals

Protecting your primary social media accounts is not enough. You also need to consider anything you have connected to your social media accounts, otherwise known as third-party apps. If you protect your main social accounts but ignore your third-party apps, that’s like locking the front door but leaving the window wide open.

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Protect your passwords: 4 key tips to deter cybercriminals
Sue Serna Sue Serna

Protect your passwords: 4 key tips to deter cybercriminals

If you manage social media for a company, you should do everything you can possibly do to keep your passwords safe. For some reason, many of the world’s largest companies do a really bad job of this. Here are four key things to do to improve your password security dramatically.

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Solving the Puzzle: Social at Scale
Sue Serna Sue Serna

Solving the Puzzle: Social at Scale

Doing social media – especially for a large, international and highly matrixed company – is much the same as doing a jigsaw puzzle. You start with a big pile of pieces, and in the end they come together to make one cohesive picture.

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Busting my top 5 social media myths
Sue Serna Sue Serna

Busting my top 5 social media myths

Here are the five social media myths I wish I could bust for the universe at large. For now, I will settle for busting them for the people who take the time to read this post (thank you, by the way).

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Social media governance: I like it more than dolphins
Sue Serna Sue Serna

Social media governance: I like it more than dolphins

When I was a kid, I wanted to be a marine biologist because I loved the ocean, dolphins were cool and I really wanted to learn how to scuba dive. Never in my wildest dreams did I think I would have a burning passion for… social media governance. Of course, social media didn’t exist when I was a kid, so maybe that had something to do with it.

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