Meta’s new scam prevention claims: Sue is not impressed

This morning’s Social Media Today newsletter featured a really interesting – and eyeroll-inducing – headline: “Meta Touts Detection Efforts Ahead of Anti-Scam Summit.”

Essentially, ahead of this big summit, Meta has released some figures to “prove” that it is doing something to combat the rampant scam ads all over its platforms. This, of course, would have nothing to do with last month’s positively astounding Reuters reporting that Meta knew about the rampant scams and in fact was set to make 10% of its 2024 revenue from scam ads – roughly 15 billion scam ads a day.