Hottake: 4 Important Lessons From the Coldplay Accidental “Outing” (aka How NOT To Go Viral)
This week provided us with a classic example of how something goes viral because the people make it so – not the company. Enter: The public outing of Astronomer CEO Andy Byron and his affair with his head HR person. Trust me, in this case, the company really, dearly wishes this had stayed nice and quiet. Other than just rubbernecking like it’s a 20-car pileup, let us pause to evaluate what companies and leaders can and should learn from this incident.
Trendspotting: Social media governance jobs are coming
Large companies will eventually realize they need a head of social media (or digital) governance. It’s honestly a position that is overdue at most large companies doing social media and digital marketing at scale. It’s my prediction that companies may eventually have a couple of FTEs dedicated to social media/digital governance.
Viral moments can’t be engineered – you gotta just feel the Bern
You cannot engineer a viral moment. You cannot force something “go viral,” even with a lot of money. But if we deconstruct the commonalities of our most viral memes, there are a few shared characteristics that are noteworthy…
The fly - and what you should ask your social team today
The now-famous fly, and how the Biden campaign managed to seize the moment during the 2020 Vice Presidential debate.