Understanding the assignment: “Just snap a few pics for social”
Many of you have heard me give my spiel about handling the request: “Oh, could you just snap a few photos for social?” In corporate communications land, hardly anyone understands the assignment when this request comes. If you want a good example of understanding the assignment, look no further than blue collar work crews doing projects. I stumbled upon this online trend the other day, and I have to say, I am totally here for it. Crews doing construction work, installing HVAC units and doing other outdoor jobs totally understand the assignment and are crushing it on social.
Social Media Content Best Practices: Where Is Bed?
On Friday, this video popped up on my Facebook feed. It is the definition of “sticky content.” Comedienne Lou Wall tells us the craziest story of a Facebook Marketplace interaction — and she demonstrates the best content-making principles for social media while she’s at it.