https://www.sernasocial.com/blog daily 0.75 2026-03-05 https://www.sernasocial.com/blog/instagrams-no-breach-breach monthly 0.5 2026-03-05 https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/f93a3bc7-2c3f-4e9e-ba2f-dec323f711da/Screenshot+2026-03-05+at+10.31.00%E2%80%AFAM.png Serna Social Blog - Instagram’s “no breach” breach - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sernasocial.com/blog/metas-new-scam-prevention-claims-sue-is-not-impressed monthly 0.5 2025-12-04 https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/ea9388b7-29dc-4744-a1d6-42c9ed5ad7e4/AdobeStock_82162568.jpeg Serna Social Blog - Meta’s new scam prevention claims: Sue is not impressed - Make it stand out Adobe Stock https://www.sernasocial.com/blog/discord-data-breach-brings-governance-principles-to-the-forefront-in-real-time monthly 0.5 2025-10-10 https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/2bfdb5c7-193d-49c1-ab41-c211054c3f90/Untitled+design+%284%29.jpg Serna Social Blog - Discord data breach brings governance principles to the forefront in real time - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sernasocial.com/blog/its-cybersecurity-awareness-month-know-the-core-four-so-the-criminals-dont-know-you monthly 0.5 2025-10-01 https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/efac5e7a-4a71-4006-bafe-2bd23f238a94/Screenshot+2025-09-30+at+5.36.32%E2%80%AFPM.png Serna Social Blog - It’s Cybersecurity Awareness Month! Know the Core Four So the Criminals Don’t Know You - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sernasocial.com/blog/why-going-live-is-not-always-a-good-idea monthly 0.5 2025-09-30 https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/3b7bbf1e-4eb9-4e20-bf38-e01a0a6bd6fa/AdobeStock_829417918.jpeg Serna Social Blog - Why “going live” is not always a good idea - Make it stand out Adobe Stock https://www.sernasocial.com/blog/protecting-older-citizens-from-cybercrime-introducing-then-amp-now monthly 0.5 2025-09-04 https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/e33e089e-0f23-49ef-ad82-76d7a401fd21/Screenshot+2025-09-03+at+12.35.18%E2%80%AFPM.png Serna Social Blog - Protecting older citizens from cybercrime: Introducing Then & Now - Make it stand out The Then & Now campaign is now live on the NCA Website https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/875d999c-a353-400b-a866-727b664514dc/Then+and+Now+this+one+1.jpg Serna Social Blog - Protecting older citizens from cybercrime: Introducing Then & Now - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/ebbbc432-0813-45ac-a455-ea0e85c100f1/Then+and+Now+1+1.jpeg Serna Social Blog - Protecting older citizens from cybercrime: Introducing Then & Now - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/e527e6fa-2c0b-4c52-b0d6-bf9512e8a454/then+and+now+social.jpg Serna Social Blog - Protecting older citizens from cybercrime: Introducing Then & Now - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sernasocial.com/blog/safe-words-theyre-not-just-for-the-bedroom-anymore monthly 0.5 2025-09-03 https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/97a84792-c207-44fb-9870-0739aa4ec4ed/AdobeStock_1641637563.jpeg Serna Social Blog - 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Meta quietly launched a “Brand Rights Protection” hub – here’s what you need to know - Make it stand out Source: Meta https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/1eff06fd-062f-4413-b489-dd26fa009a06/Screenshot+2025-08-13+at+9.25.05%E2%80%AFAM.png Serna Social Blog - Meta quietly launched a “Brand Rights Protection” hub – here’s what you need to know - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sernasocial.com/blog/third-parties-the-social-media-security-weak-point-no-one-considers monthly 0.5 2025-07-24 https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/9ad3a3cc-a07d-476c-ac5a-bc4964945287/AdobeStock_227055662.jpeg Serna Social Blog - Third parties: the social media security weak point no one considers - Make it stand out Adobe Stock https://www.sernasocial.com/blog/4-important-lessons-from-the-coldplay-accidental-outing-aka-how-not-to-go-viral monthly 0.5 2025-07-18 https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/e557db8a-eed8-44b5-9a14-ef248b77bdb2/Screenshot+2025-07-18+at+10.40.53%E2%80%AFAM.png Serna Social Blog - Hottake: 4 Important Lessons From the Coldplay Accidental “Outing” (aka How NOT To Go Viral) - Make it stand out Image credit: Hollywood Unlocked https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/ab6bbb08-3614-45ca-baf5-23680f21be01/33CC6C33-7860-488A-8A6C-4D19CBF65EEA.png Serna Social Blog - Hottake: 4 Important Lessons From the Coldplay Accidental “Outing” (aka How NOT To Go Viral) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/feef888e-b6f1-41eb-8d37-452fd0e59585/Screenshot+2025-07-18+at+10.07.02%E2%80%AFAM.png Serna Social Blog - Hottake: 4 Important Lessons From the Coldplay Accidental “Outing” (aka How NOT To Go Viral) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/e33ae1ba-0005-4aca-bbec-8c2cc5a90294/Screenshot+2025-07-18+at+10.10.25%E2%80%AFAM.png Serna Social Blog - Hottake: 4 Important Lessons From the Coldplay Accidental “Outing” (aka How NOT To Go Viral) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sernasocial.com/blog/why-i-hate-the-word-viral monthly 0.5 2025-07-16 https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/0a550cd7-2ec5-4c7b-8140-e4fed74cbb9f/AdobeStock_117112251.jpeg Serna Social Blog - Why I hate the word “viral” - Make it stand out Adobe Stock https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/e30e8d8d-2a6d-46f7-936f-bef53e301547/Oreo+tweet.png Serna Social Blog - Why I hate the word “viral” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/8c5d9ebb-662c-4e36-b4eb-2e30230a44c7/Ocean+Spray+1jpg.jpg Serna Social Blog - Why I hate the word “viral” - Make it stand out The original video posted on TikTok by Nathan Apodaka https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/73efd076-d211-4455-807a-8999ed623c36/Ocean+Spray+2.png Serna Social Blog - Why I hate the word “viral” - Make it stand out Imitation videos from the Ocean Spray CEO and Mick Fleetwood himself https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/0d69a133-3204-4d18-bb41-6824b2110220/Ocean+Spray+3.jpg Serna Social Blog - Why I hate the word “viral” - Make it stand out A follow-up video showing Apodaka and his truck full of Ocean Spray products https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/a6453ed4-e2b8-4351-ba62-54560c0829f5/Screenshot+2025-07-14+at+11.21.54%E2%80%AFAM.png Serna Social Blog - Why I hate the word “viral” - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/ef24ab70-f487-4a0d-91c9-67e665a64311/AdobeStock_1519990740.jpeg Serna Social Blog - Why I hate the word “viral” - Make it stand out Adobe Stock https://www.sernasocial.com/blog/the-top-5-password-mistakes-companies-make monthly 0.5 2025-07-08 https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/587c140f-c779-4da6-a6c8-128538b61457/AdobeStock_361476607.jpeg Serna Social Blog - The top 5 password mistakes companies make - Make it stand out Adobe Stock https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/b94abaf4-6d39-4791-8412-0798a1d5a39b/Screenshot+2025-07-07+at+1.52.11%E2%80%AFPM.png Serna Social Blog - The top 5 password mistakes companies make - Make it stand out Source: Social Media Today https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/8257c407-7872-4555-9604-c311ac8a1b83/IMG_2439.jpg Serna Social Blog - The top 5 password mistakes companies make - Make it stand out Tools pop up as just another option. https://www.sernasocial.com/blog/consolidation-isnt-a-dirty-word-at-least-for-corporate-social-media monthly 0.5 2025-06-23 https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/2f4b015a-0df8-468f-a2ca-a2e76932f82f/AdobeStock_1255220856.jpeg Serna Social Blog - Consolidation isn’t a dirty word, at least for corporate social media - Make it stand out Adobe Stock https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/a81f854e-c4d5-4bc2-a674-cec3760f65c6/Screenshot+2025-06-23+at+1.44.51%E2%80%AFPM.png Serna Social Blog - Consolidation isn’t a dirty word, at least for corporate social media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sernasocial.com/blog/the-top-5-social-media-hiring-mistakes monthly 0.5 2025-06-12 https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/98e303ab-b510-4a1e-a016-9aa3de5e9887/AdobeStock_134371905.jpeg Serna Social Blog - The Top 5 Social Media Hiring Mistakes - Make it stand out Adobe Stock https://www.sernasocial.com/blog/the-giant-gap-in-understanding-between-leaders-and-social monthly 0.5 2025-06-12 https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/49168caf-bf8c-4e2a-8c87-e4d0da80e321/AdobeStock_1393915847.jpeg Serna Social Blog - The giant gap in understanding between leaders and social - Make it stand out Adobe Stock https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/0d1ccef7-91ae-43af-b1b3-365bff9bb7c6/Series+of+tubes.jpg Serna Social Blog - The giant gap in understanding between leaders and social - 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The argument for centralizing social media - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sernasocial.com/blog/social-media-content-best-practices-where-is-bed monthly 0.5 2025-04-14 https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/ab41098e-a79b-4079-a6b8-c18c379fe86c/Screenshot+2025-04-14+at+9.43.31%E2%80%AFAM.jpg Serna Social Blog - Social Media Content Best Practices: Where Is Bed? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/9a444d8e-4d66-490a-be5a-6185201b3293/Screenshot+2025-04-14+at+9.43.31%E2%80%AFAM.png Serna Social Blog - Social Media Content Best Practices: Where Is Bed? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sernasocial.com/blog/xdsk5t9no8n8by7j0q7l9lot8lamau monthly 0.5 2025-03-31 https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/f2e44059-d6ba-4359-8523-57b7c1e43e92/AdobeStock_105938698.jpeg Serna Social Blog - An argument for sitting out April Fool’s Day on social - Make it stand out Adobe Stock https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/2e8ae21b-5191-4b3a-9a9f-24e322cbecef/Screenshot+2025-03-31+at+9.10.50%E2%80%AFAM.png Serna Social Blog - An argument for sitting out April Fool’s Day on social - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/f801902c-6007-4d8c-8422-3c8988663d74/Screenshot+2025-03-31+at+9.24.52%E2%80%AFAM.png Serna Social Blog - An argument for sitting out April Fool’s Day on social - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/5f92c236-88eb-4367-846a-062d90d575bf/Screenshot+2025-03-31+at+9.26.43%E2%80%AFAM.png Serna Social Blog - An argument for sitting out April Fool’s Day on social - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/1777f647-cbac-4ea7-be32-ce399becae12/Screenshot+2025-03-31+at+9.35.08%E2%80%AFAM.png Serna Social Blog - An argument for sitting out April Fool’s Day on social - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/7ce1632d-c769-43b0-934a-82df51b9a403/Screenshot+2025-03-31+at+9.36.14%E2%80%AFAM.png Serna Social Blog - An argument for sitting out April Fool’s Day on social - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sernasocial.com/blog/in-honor-of-data-privacy-week-the-top-5-social-media-governance-mistakes monthly 0.5 2025-01-27 https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/aa615a6a-334e-4057-9f38-92f361a6f59e/Screenshot+2025-01-27+at+9.31.18%E2%80%AFAM.jpg Serna Social Blog - In honor of Data Privacy Week, the top 5 social media governance mistakes - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sernasocial.com/blog/social-media-professionals-mental-health monthly 0.5 2024-09-20 https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/d1f2cae3-819a-4e52-9585-dbf2a4a3dd88/AdobeStock_608151072.jpeg Serna Social Blog - No one’s talking about social media professionals’ mental health. 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So let’s talk. - Make it stand out (If you want to read my post about the NISM Job Study and my top eight takeaways from it, you can find that here.) https://www.sernasocial.com/blog/an-introverts-guide-to-winning-at-conferences monthly 0.5 2024-08-16 https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/97999516-e6d9-45c7-8d88-6dcdf8fde7e5/AdobeStock_689782633.jpeg Serna Social Blog - An introvert’s guide to winning at conferences - Make it stand out Adobe Stock https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/8c93df7b-b67a-4b04-b264-55e0829a19df/Copy+of+2024+Job+Study.jpg Serna Social Blog - An introvert’s guide to winning at conferences https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/720b539d-e4e4-4fd8-91c6-58fca9f299c8/IMG_7390.jpeg Serna Social Blog - An introvert’s guide to winning at conferences - Make it stand out Serna Social CEO Sue Serna speaking at Digital Summit Minneapolis Aug. 14, 2024. Photo credit: Christina Milanowski/Curious Plot https://www.sernasocial.com/blog/8-takeaways-from-the-nism-2024-social-media-jobs-study monthly 0.5 2024-04-12 https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/fb5ceb5b-2af1-49fc-93d7-b2dda88faff0/2024+Job+Study.png Serna Social Blog - My 8 Takeaways from the NISM 2024 Social Media Job Study - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/6146c81c-ee7a-480c-957f-609176a8cf3d/burnout.png Serna Social Blog - My 8 Takeaways from the NISM 2024 Social Media Job Study - Make it stand out Source: NISM 2024 Social Media Job Study https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/40511e54-a2a4-4404-a0b0-e2d6c22474ab/tools.png Serna Social Blog - My 8 Takeaways from the NISM 2024 Social Media Job Study - Make it stand out Source: NISM 2024 Social Media Job Study https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/34009217-2ea1-4c06-8bcc-d30baa76c757/platforms.png Serna Social Blog - My 8 Takeaways from the NISM 2024 Social Media Job Study - Make it stand out Source: NISM 2024 Social Media Job Study https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/a5211001-6b94-456b-b344-1a4b6b659bed/listening.png Serna Social Blog - My 8 Takeaways from the NISM 2024 Social Media Job Study - Make it stand out Source: NISM 2024 Social Media Job Study https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/be44754e-25ba-4234-9a48-22d163de6257/governance.png Serna Social Blog - My 8 Takeaways from the NISM 2024 Social Media Job Study - Make it stand out Source: NISM 2024 Social Media Job Study https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/c5f33895-742d-4449-b344-3f18409e36d1/cm.png Serna Social Blog - My 8 Takeaways from the NISM 2024 Social Media Job Study - Make it stand out Source: NISM 2024 Social Media Job Study https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/3e8d46fb-c642-4c21-af5f-bc756580fc18/education.png Serna Social Blog - My 8 Takeaways from the NISM 2024 Social Media Job Study - Make it stand out Source: NISM 2024 Social Media Job Study https://www.sernasocial.com/blog/is-my-facebook-page-really-disabled-heres-how-to-check monthly 0.5 2024-03-05 https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/1709668884130-8B0UHW86OS9883ORFRAK/Screen+Shot+2024-03-05+at+1.59.33+PM.png Serna Social Blog - Is my Facebook page really disabled? 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https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/1602719528547-4YLIB1AFKVLKRZ3EJRD4/AqqzpOGLRRG3r4fp09bZFg.jpg About Sue https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/1602719585818-3UHSCID0TUE21XV8KYZM/IMG_0356.JPG About Sue https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/1602720144783-6A762PFYXTXENLCRH3N7/%25dYRQXpnREy%254Nsnss9E2Q.jpg About Sue https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/1602720240648-ADZG11GSX1IZ1ZR23LCM/IMG_5124.JPG About Sue https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/1602720596853-MA9E5JJIE5HLF1OC0DB8/IMG_0377.JPG About Sue https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/1602720802508-XIG0J8TY3521QAHHNMX8/IMG_3057.JPG About Sue https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/1602721023160-RMJU0GAM01I72S2S9E4O/IMG_5858.JPG About Sue https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/1602721098055-396RDHOYXG6Y633TZB2N/IMG_1174.JPG About Sue https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/1602721365954-36KWDP20JSF0QWUGK6AT/IMG_5076.JPG About Sue https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/1602721435172-F5V6GUJ54NCZCYHEIJ2N/IMG_0067.JPG About Sue https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/1602723513330-HWA7ECQJ9BT2NN8Y7A6O/zpHB%25ON6RVWW6X%257HiFJnA.jpg About Sue https://images.squarespace-cdn.com/content/v1/5f876612fc2f9d3e5491377c/1605199614462-2BEUJKQCNW1Q8S4YH5IV/208.jpg About Sue - Please let me introduce myself… (a note from Sue) For many companies, social media is the Wild West. It’s frightening. It’s misunderstood. And it’s often under resourced and poorly staffed. I specialize in making sense of the chaos and removing the fear. Most recently, I had the pleasure to serve as head of global social media at Cargill (one of the largest private companies in the United States). My team was responsible for more than 360 channels globally, covering all facets of social media – B2B and B2C, organic and paid. We covered all platforms – Facebook, X (Twitter), Instagram, LinkedIn, Snapchat, Pinterest, and social media networks in other countries, including WeChat and Weibo in China. I am also well-versed in the ever-growing list of “social-adjacent” platforms like Glassdoor, Yelp, Wikipedia, Reddit, Google, etc. As one of the country’s top experts on social media governance, social media security and social media risk, I am truly committed to helping the world’s biggest companies keep their social media safe. Additionally, I have a deep passion for training, having developed a robust multi-lingual training program for Cargill’s 160,000 global employees. Prior to working in social media, I was a journalist – first in Lansing, Mich. at the Lansing State Journal, and then in Raleigh, N.C. at the News & Observer. For my entire 10-year reporting career, I covered retail, consumer trends and the economy. This helps me every day in my social media work as I am able to create social media strategies that factor in consumer trends, human behavior and economic factors. 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